Southwest | SEC

DALLAS, TX—Aug. 27, 2025—Southwest Airlines Co. (NYSE: LUV) is getting ready for college football season and back again as the Official Airline of the SEC. The airline is helping football fans across the country watch their favorite teams in person by adding flights for game days coupled with access onboard to the SEC Network for those who want to watch the games from a Southwest® flight.

“Southwest Airlines is proud to be back for another year as the official SEC airline,” said Jennifer Bridie, Vice President of Marketing at Southwest Airlines. “SEC Football brings people together, and Southwest connects people to what matters most to them, so it is the perfect partnership for us to unite fans. With more flight options to games across our network, and live access inflight, we are thrilled fans can cheer on their team in the air or on the ground.”

As the Official Airline of the Southeastern Conference, Southwest has scheduled 59 flights for 19 games throughout the fall, including 13 SEC games. Southwest also recently announced Knoxville, TN, as a destination starting in March for fans celebrating next football season and beyond.

To book upcoming travel for this year’s SEC season, please visit Southwest.com®. Follow Southwest Airlines’ social channels @SouthwestAir (Instagram, Facebook, and LinkedIn) for more of the latest news from the maverick airline.