Peru Showcases “Meaningful Meetings” at IMEX America 2025: Latin America’s Premier MICE Destination

PROMPERÚ will spotlight its new Meaningful Meetings proposition at IMEX America 2025 in Las Vegas, positioning the country as Latin America’s most complete MICE platform. A rare blend of advantages sets Peru apart: the only South American capital in the Pacific—delivering near year-round outdoor reliability with no altitude concerns—paired with a modern convention campus, hub-level air access, luxury hotel density, and a culinary scene ranked among the best in the world. With new infrastructure, re-opened icons, and growing international recognition, Peru is signaling it is ready for the world’s most ambitious meetings and incentives.

Peru’s MICE Edge: Choice, Closeness, Comfort

• Choice. Peru spans three distinct regions—the Andes, Amazon, and Pacific—each offering marquee, meeting-ready experiences: luxury trains ranked among the world’s best for slow-travel incentives, Amazon lodges and river cruises designed for groups, re-opened Kuélap for cultural excursions, and Peruvian Paso horse performances for gala programming. This breadth allows planners to design wide-ranging agendas, from executive immersions to multi-wave incentives, without long-haul repositioning.
• Closeness. Lima is a continental hub with direct flights from key U.S. gateways (Miami, New York, Houston, Los Angeles, Atlanta, Newark) and Europe (Madrid, Barcelona, Amsterdam, Paris), plus rapid domestic links to Cusco, Arequipa, Paracas, and the Amazon—making regional dispersal simple and time-efficient.
• Comfort. The Lima Convention Center—one of Latin America’s newest and most advanced—connects seamlessly with nearly 10,000 rooms in 4- and 5-star hotels and more than 322,000 square feet of in-hotel meeting space. Peru also leads the region in hospitality recognition, with six properties named to Condé Nast Traveler’s 2024 list of the Best Hotels in South America, including Country Club Lima Hotel, Monasterio (Cusco), Sanctuary Lodge (Machu Picchu), and Rio Sagrado (Sacred Valley). This distinction underscores Peru’s ability to deliver quality at scale.

Proven Capability on the World Stage
Peru has repeatedly demonstrated its ability to host global events with security, scale, and sophistication: APEC Leaders’ Summits (2008, 2016, 2024), the World Bank & IMF Annual Meetings (~12,000 participants), COP20 (10,000 delegates from 195 countries), and the Pan American Games Lima 2019 (22,000 athletes and officials). These milestones validate Peru’s readiness to deliver at the highest level.

Experiences that Drive Participation
Peru is a culinary superpower—home to multiple restaurants ranked among the world’s top ten including Maido and Central—ensuring gala dinners and VIP hospitality are world-class. Beyond cuisine, nature-forward incentives are minutes from MICE cities: wildlife cruises in the Ballestas Islands, sustainable 4x4 excursions and desert dinners in Paracas/Ica, Sacred Valley wellness immersions, and Andean cultural ceremonies that create lasting impact for executive groups.

Recognitions that Matter
Independent accolades spotlight Peru’s stature on the global MICE stage. At the 2023 World MICE Awards, Lima was named Latin America’s Best MICE Destination, Iquitos received Best Incentive Destination, and Monasterio, a Belmond Hotel in Cusco, was honored as Best Corporate Retreat Hotel. Together, these distinctions showcase Peru’s multi-city capacity—equally adept at hosting intimate board retreats, high-end incentives, and large-scale congresses.

Tools and Support for Planners
PROMPERÚ’s MICE team provides end-to-end support through a dedicated meetings portal with up-to-date venue listings, accessibility guidance, and unique venue concepts, plus FAM itineraries that put planners on the ground. Recent showcases included sacred lake ceremonies in the Andes and desert galas in Paracas. At IMEX America 2025, Peru will debut new itineraries, air-service updates, and venue configurations aligned to measurable outcomes—inviting organizers to co-create programs that maximize engagement and legacy.

Peru at IMEX America 2025
At IMEX America 2025, PROMPERÚ invites attendees to experience the country’s “Meaningful Meetings” proposition firsthand at booth D2717. Visitors will discover new itineraries, venue concepts, and planning tools while connecting directly with PROMPERÚ’s specialized MICE team.

Peru’s delegation will feature leading partners across hospitality, venues, and services, including BE PERU, Hyatt Centric San Isidro, JW Marriott Lima & Cusco, Sheraton Lima, Courtyard by Marriott, Fairfield by Marriott, Lima Convention Bureau, Metropolitan Touring Peru, PeruRail, Swissotel Lima, Pullman Lima Collection, VIPAC DMC, Peru Jamuy Travel, the Iquitos Convention Bureau, The Westin Lima, AC Hotel Lima, Aloft Lima and The Luxury Collection Peru. Together, these exhibitors represent the country’s full spectrum of MICE capabilities—from luxury accommodations and incentive-ready experiences to seamless logistics and authentic cultural programming.

Daily activations will bring Peru’s spirit to Las Vegas with Pisco Happy Hours showcasing the nation’s award-winning cocktail culture, and live cultural showcases designed to spark inspiration for future incentive programs.

For more information, visit https://meetings.peru.travel/en

About PROMPERÚ
PROMPERÚ, the Commission for the Promotion of Peru for Export and Tourism, leads the country’s global positioning as a premier MICE destination. Through strategic partnerships, modern infrastructure, and curated experiences, PROMPERÚ ensures that events hosted in Peru inspire, connect, and deliver lasting impact.