Orlando Welcomed 75.3 Million Visitors in 2024

ORLANDO, Fla. (May 8, 2025) – Visit Orlando, the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024—an increase of 1.8% over 2023.

Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.

“The group meeting’s growth exemplifies why Orlando is the top meetings destination in the country,” said Casandra Matej, President & CEO of Visit Orlando. “While multiple citywide meetings experienced record-breaking attendance in 2025, our destination continues to invest in the future with the Grand Concourse Expansion at the Orange County Convention Center breaking ground later this year.”

Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.

2024 International Results – Top 5 Origin Markets:

· Canada: 1,290,300 (up 2.7%)

· U.K.: 907,900 (up 3.5%)

· Brazil: 697,200 (up 0.2%)

· Mexico: 438,000 (up 1.5%)

· Colombia: 343,000 (up 13.6%)

Overall, the 2024 visitor mix skewed toward leisure, representing 81% domestic leisure, 10% domestic business, and 9% international visitation.

Moving forward, Cvent’s top meetings destination is evolving with new expansive venues for large groups highlighted by the $560-million Grand Concourse Expansion at the Orange County Convention Center. which will bring an additional 44,000 square feet of meeting space and a 100,000-square-foot ballroom to the North South Building. Construction will begin in 2026 and is expected to finish in 2029.