Give yourself a moment of ‘neural nostalgia’ during IMEX: The old songs are the best!

What does music mean to you? Is it vital to lift or calm your mood?

Can you easily remember your favorite artists and hits from when you were 21? And, if so, do you share those memories with friends and colleagues?

In celebration of their 21st anniversary (and their 21st IMEX), international team builders, culture experts and performance amplifiers, SongDivision, want to capture your 21st musical memories on Instagram and share your feel-good vibes with the world at IMEX America.

This is your chance to celebrate a long-lost artist who you think deserves more recognition, or show your younger colleagues you’re a lot more hip and cool than they ever knew!

Scientists have defined a phenomenon known as ‘neural nostalgia’. This proves that while teenage brains are still growing and developing, specific neurological changes, including strong hormonal rushes, create the perfect conditions for music to deeply embed in the memory.

According to the Association for Psychological Science, “Researchers have uncovered evidence that suggests our brains bind us to the music we heard as teenagers more tightly than anything we’ll hear as adults—a connection that doesn’t weaken as we age. Musical nostalgia, in other words, isn’t just a cultural phenomenon: It’s a neuronic command. And no matter how sophisticated our tastes might otherwise grow to be, our brains may stay jammed on those songs we obsessed over during the high drama of adolescence.”

Find the SongDivision team roaming the IMEX show floor, or on booth F1152 (sharing with the team from Hard Rock).

Make sure your musical memory earns its place in their show reel and help spread your love of music, connection and belonging far and wide.

No singing required! ;-)