Fitness-forward hotels at IMEX
Where style, substance and intention combine
Fitness facilities in hotels have often been more functional than inspiring—tucked away in daylight-free corners, sometimes offering not much more than a treadmill and a few weights. But as wellness has become a non-negotiable part of travel experience for many of us, hotels are reimagining their gyms to meet the moment. And in 2025, they’re doing it with style, substance and intention, according to this article in
Roadbook
The shift is part of a broader trend: as travelers we’re no longer willing to compromise on our well-being when we’re on the move. Whether it’s a business trip, a conference, a weekend escape or a long-haul adventure, we all want spaces that support how we live—not just where we sleep.
So, what’s changing?
First, hotel gyms are getting a design upgrade. Think natural light, calming interiors and layouts that feel more like boutique studios than basement boxes. It’s about creating an environment that invites movement, rather than just accommodating it.
Maybourne Hotel Group, known for its luxury properties that blend heritage with innovation, embody this shift, offering guests serene spaces that feel much more like private sanctuaries than they do standard gyms. Nowhere more so than at Surenne, the spa, gym and healthclub linked to The Emory in London’s Belgravia, described as “a sensorial, otherworldly experience” “at the forefront of ultra-luxury experiential well-being”.
Aman Resorts go further, integrating movement and mindfulness into every aspect of the guest journey with a holistic wellness philosophy designed to support both physical and emotional well-being, with facilities often set against breathtaking natural backdrops.
Second, tech is stepping up. From smart equipment that tracks performance to virtual trainers offering guided sessions, hotels are investing in digital tools that personalize the workout experience. It’s not just about access to wellness—it’s about engagement with it.
Westin Hotels and Resorts’ Move Well program offers smart equipment, virtual classes and an environment that make it easy for guests to stay active, whether they’re in-room, in-gym, or on the go. Plus they partner with Abbott World Marathon Majors to support traveling runners, bringing them together for recovery and mutual support.
Third, there’s a local twist. Hotels are partnering with nearby fitness brands, tapping into community trends and offering guests a taste of the local wellness scene. Whether it’s a rooftop yoga class or a pop-up spin session, the gym is becoming a gateway to the destination.
Stefan Merriweather, Head of Creative at the LINE, The Ned and Saguaro Hotels explains, “Guests aren’t looking to pause their routines when they travel anymore; they are also keen to expand these in a way that feels social, local and inspiring.”
The Ned’s members’ club vibe and curated fitness offering redefines what hotel fitness can be—stylish, social and seamlessly integrated into the wider guest experience, and into the community.
And finally, there’s a growing focus on inclusiveness and sustainability. That means spaces designed for all bodies, all abilities and all goals—plus equipment and materials that reflect a commitment to the planet.
For the meetings and events industry, this evolution matters. Wellness isn’t a side note—it’s central to how people connect, recharge and show up. And as hotels raise the bar, offering fitness facilities designed to energize, inspire and reflect the way we travel now, event attendees also expect fitness to be woven seamlessly into the event experience.
Fitness-forward hotels at IMEX include
Aman Resorts, booth E1436;
Maybourne Hotel Group, booth E1817;
The Ned City of London and The Ned NoMad, booth E1231;
Westin Hotels and Resorts, booth E2052.
Plus see Westin Hotels and Resorts’ fitness-forward philosophy in action at the Westin sponsored
IMEXrun on Wednesday, October 8 at IMEX America.
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