Find your 100% with New Zealand at IMEX America

Find your 100% with New Zealand at IMEX America

New Zealand will be showcasing the beautiful landscapes, inspiring activities, Māori culture and welcoming people that make it a 100% successful choice for events at IMEX America.

Tourism New Zealand’s Business Events team will be joined by 14 events partners including new world-class convention centers, big brand hotels, unique event experiences and creative destination management companies.

Tourism New Zealand is also sponsoring the Wellbeing Wheel for those wanting to step off the busy show floor for a moment of reflection and relaxation.  IMEX has curated a program of wellness-inspired content that align with the New Zealand holistic model of health, Hauora. This Māori philosophy emphasizes that physical, mental, social, and spiritual wellness must be nurtured for overall wellbeing.

Tourism New Zealand Global Manager Business Events Penelope Ryan says: “However you spend your time in Aotearoa New Zealand, you’ll leave 100% fulfilled. Whether you want 20% adventure and 80% relaxation, or 50% nature and 50% vibrant culture, you’ll find your 100% Pure New Zealand.

“North America is our second largest visitor market, with arrivals now ahead of pre-pandemic figures,” Ryan says. “Direct flight access between North America and New Zealand is at an all-time high.

“Now we’re aiming to grow our share of incentive groups and conferences from the region through better awareness of our new venues, unique cultural experiences and immersive connection with nature. New Zealand is safe, politically stable and easy to get to and do business with. Come and discuss the tailored funding and support we offer for business events.”

Following IMEX America in Las Vegas, the Tourism New Zealand Business Events team and partners will also host events in Washington DC and New York to build awareness of New Zealand’s enhanced conference capability amongst association event planners.

Tourism New Zealand’s Business Events team will be joined at IMEX America by event specialists HQ New Zealand, IDNZ Destination Management, PPG Tours, Roam DMC, and Southern World. The country's largest city will be represented by Auckland Convention Bureau and the New Zealand International Convention Centre (NZICC), which will open in Auckland in February 2026. Key event locations will also be represented by Destination Queenstown, and Business Events Wellington.

Unique experience experts Hobbiton Movie Set will also be on stand, alongside flagship airline Air New Zealand, and accommodation providers Millennium Hotels and Resorts New Zealand, Scenic Hotel Group, and JW Marriott Auckland.

• Join us on Booth F1004 for kōrero and kai (a chat and a snack, plus New Zealand wine). The New Zealand stand is proud to have taken the People & Planet Pledge.
• Catch Penelope Ryan in the panel session ‘Leading with impact’, Tuesday 12:35 - 1:20 in the Perspectives Theater.
• Earn 1,000 bonus points per day by taking a spin on the Well-being Wheel sponsored by 100% Pure New Zealand (at the Inspiration Hub). Relax, recharge, and learn new ways to support your mental and physical health or ‘Hauora’ a Māori concept encompassing a holistic framework of health and wellbeing.